Two tech and beauty companies have come together in promoting inclusivity and diversity as the answers to bias-free AI in smart beauty technology. "The limit in diversity does not exist" Atima Lui, the Chief Marketing Officer and Dr. Taleb Alashkar, CTO and Co-Founder, of AlgoFace, told The Sociable that inclusivity and bias control are the new vision of AlgoFace. "AlgoFace's mission and goal is to build the most accurate unbiased face AI in the world, and this messaging is all about inclusivity. "We want our products to work on all skin tones, people of all physical abilities, people of all genders. I like to say that the limit in diversity does not exist," says Lui. AI and Augmented Reality (AR) are helping consumers in the beauty industry get the exact shade of makeup they need. "Certainly, bias is a big issue in this space.

There is a persistent myth that bias is something we can "remove" from AI. Bias isn't something that we can, or even should, eliminate from AI. The idea that there could even be a bias-free AI is itself part of a psychological tendency (another bias, in fact) called "naive realism". Naive realism is our common-sense social tendency to think that we see the world objectively, and, worse, that it is the people who disagree with us that are biased. The myth of a bias-free AI comes directly from this bias. I'm not minimizing the appalling biases found in some AI systems (see: the AI beauty contest fail, the MIT/Stanford study of gender and skin-type bias in AI, and the machine learning system that amplified gender biases in images for examples).